I keep hearing about content marketing…
It’s been a buzz word for some time, but just what is “content marketing” – and should you be using it? The quick answer is yes! The longer explanation defines what content marketing is and why you should use it as part of your overall marketing strategy. What is content marketing? Content marketing is a […]
Showcasing a Beloved Nashville Event
The 30th Annual Nashville Lawn and Garden Show features all things green and growing! Live gardens designed by some of middle Tennessee’s top landscape and garden companies greet you at the main entrance, while additional highlights of the show include a floral design gallery by our region’s top floral designers, lectures and demonstrations on a […]
Case Study: Unveiling A Construction Company as The Trendiest Firm in Town
Challenge: Nashville’s total restaurant count has steadily increased during the last 5 years peaking at 5,671 restaurants in 2016, according to American market research firm The NPD Group. One local construction firm was behind many of the restaurants builds around town. In 2017 alone, the construction firm had been responsible for building four “must try […]
Date Change! Franklin Hot Air Balloon Festival Returns Sunday, May 6
The Franklin Hot Air Balloon Festival returns to the Westhaven community on Sunday, May 6, from 4:00 p.m. until 8:30 p.m. Please note, this is a date change due to forecasted rain on the previously scheduled event date. General admission tickets to the event are $15, and VIP tickets are available for $50 each. VIP […]
Finding New Clients is Never Easy
Every week I receive at least three phone calls or email messages asking for advice on helping my clients find prospects for their businesses. It doesn’t matter what line of work you are in — we should be consistently looking for clients all the time so that we are reinforcing our client base. How do […]
Your Best Marketing Consultants – Your Clients
Can you think back to the last bad customer service experience you had? I am sure you can. In fact, it might be fairly easy. Because the truth is, in today’s world, poor customer service is not surprising. Late deliveries, poorly trained staff, continual automated answering services- it can become expected. Now think of your […]
Neighborhood Health Celebrates 40 Years, Honors Founders
Neighborhood Health hosted its first Recognition Breakfast fundraising event in celebration of 40 years of service to the community. Mayor Megan Barry was the guest speaker at the breakfast, which was hosted at Belmont University’s Maddox Grand Atrium. During the breakfast, the organization honored the contributions of four individuals credited with helping to found the […]
Effective Networking Practices
This week, I presented at the Williamson Inc’s Women in Business luncheon to present “Effective Networking Practices.” More than 150 dynamic women leaders and future leaders were in the room. I thoroughly enjoyed sharing my tips for building and strengthening business and personal relationships because this group was so responsive to my words. Reporter Samantha […]
Six Tips for Building a Better Social Media Experience
It’s the case with almost anything you tackle – things run more smoothly with a plan. The same is true for social media. In a virtual world where everyone is competing to have the loudest voice, how do you (and your business) stand out? Start with these six easy steps. 1. Define your goals Before […]