Showcasing a Beloved Nashville Event

Nashville Sign design and live

The 30th Annual Nashville Lawn and Garden Show features all things green and growing! Live gardens designed by some of middle Tennessee’s top landscape and garden companies greet you at the main entrance, while additional highlights of the show include a floral design gallery by our region’s top floral designers, lectures and demonstrations on a variety of horticultural topics, and more than 150 vendors with a variety of plants, seeds, home décor, gardening equipment, books, and free advice to help you succeed in your gardening adventures!

This year marked the 30th Anniversary for the Nashville Lawn and Garden Show, and the organizers wanted to expand and attract a new audience. In the past, the Show focused on creating beautiful, expansive landscapes for large home yards and gardens. But the landscape of Nashville has changed, and the number of individuals living in condos, apartments, and “tall and skinnies,” has increased.

branding

The Show organizers wanted to appeal to gardening enthusiasts of every size garden – while staying true to the core of what has kept their event one of the Top 5-attended in Nashville for years.

 

Our focal point image for this year’s show needed to be simple, bright, and easily and quickly convey this year’s theme – Changing Times, Changing Gardens. From this, we were able to build on the show’s overall branding, messaging, and concept.

Everything designed for the Show – from website, social media, e-blasts, print, program booklet, show signage, to print and billboard advertising – followed the set branding guidelines.

As always, we utilized a multi-media approach, including print, television, radio, email and social media earned and paid spots.  You can click the link below to preview media spots and e-communications. 

 NewsChannel 5 Talk of the Town  |  Tennessean article with slideshowSpecial Events eblast

GALLERY

GCA Ad (8 local newspapers)

GCA ad

 

2019 Show Program