I keep hearing about content marketing…
It’s been a buzz word for some time, but just what is “content marketing” – and should you be using it? The quick answer is yes! The longer explanation defines what content marketing is and why you should use it as part of your overall marketing strategy. What is content marketing? Content marketing is a […]
Showcasing a Beloved Nashville Event
The 30th Annual Nashville Lawn and Garden Show features all things green and growing! Live gardens designed by some of middle Tennessee’s top landscape and garden companies greet you at the main entrance, while additional highlights of the show include a floral design gallery by our region’s top floral designers, lectures and demonstrations on a […]
The Power and Art of Marketing with Storytelling
Storytelling has been around since ancient cultures painted the first cave art or shared the first poem about the sun and moon. Today, books, films, and even keynote addresses are judged on the storyline. Pixar Animation Studios is a great example when thinking about powerful storytelling; the animated films they create consistently display a deep […]
Your Best Marketing Consultants – Your Clients
Can you think back to the last bad customer service experience you had? I am sure you can. In fact, it might be fairly easy. Because the truth is, in today’s world, poor customer service is not surprising. Late deliveries, poorly trained staff, continual automated answering services- it can become expected. Now think of your […]
Developing an Intentional Marketing Strategy
I am sure most of you have heard the statistic that 80% of your business comes from 20% of your clients. The truth is- all clients aren’t created equal. We all have clients we love working with, who trust us with their business, where we are making an impact, there is less of a focus […]