Author Archive

Of Social Media Policies and Posts

12/14/21

Social media of today is certainly not the same as it was ten or even 5 years ago, and our uses and expectations of the medium have likewise changed. According to a 2020 Pew Research

Read More

Is it time for a reboot?

10/08/21

If you’ve worked in an office – or behind a computer screen – for any length of time, you know the running joke to “just reboot the darn thing” when it’s not working quite right.

Read More

Refocusing your social strategy: Who are you talking to?

04/26/21

Hint: It’s not a “persona” – it’s Phil, your neighbor down the street, who is looking for a new IT solution for his growing home-based business. It’s Shawna, the Lyft driver who gave you a

Read More

Let’s Talk Wellness

02/24/21

Have you considered taking a mental health day recently? Have you taken time out for yourself? If the past year has done nothing else, it has proven that an individual’s overall wellbeing is more important

Read More

New Year’s (Communications) Resolutions

12/08/20

Let’s admit it. 2020 took your well-intentioned communications or social media plan and tossed it out the window – along with your vacation and your kid’s fall break, your annual convention and innumerable meetings and

Read More

Photo Flashback

09/21/20

This month, we are reminiscing about some of the events that usually take place in early autumn in Nashville! Nashville Bar Association Picnic (September, 2019) — — — — — Tennessee State Fair/FFA Ham Breakfast

Read More

I keep hearing about content marketing…

07/31/20

It’s been a buzz word for some time, but just what is “content marketing” – and should you be using it? The quick answer is yes! The longer explanation defines what content marketing is and

Read More

VPR is a Proud Sponsor

06/11/20

Varallo Public Relations is proud to be a sponsor of the Tennessee Bar Association’s 2020 Virtual Convention, June 15-19. Originally scheduled to take place in Knoxville, the event was moved online and is now free

Read More

We are here to assist you

03/26/20

A properly-crafted message is of the utmost importance, especially in these uncertain times. Clear, concise communication surrounding the COVID-19 pandemic will remain at the forefront of everyone’s thoughts over the next several weeks. Let us help

Read More

Landmark Hotel is Authentically Nashville, Historically Cool

07/24/19

With more than 15,000 hotel rooms in the development pipeline and 15.2 million visitors in 2018, Nashville is one of the most popular tourist destinations in the country.*  So how does one of the city’s

Read More